Data Collection - Business Research Essay Example for Free

Data Collection Business Research Essay Introduction The experience of focus group and semi-structured interview were gained during my data collection research. I conducted one focus group and one semi-structured interviews, due to participants time limit and busy schedule I was not possible to conduct more interviews. I have designed the interview procedure including questions prepared for each interview to capture different group and individual. I have given participants consent form to sign and ask for their permission to audio tape recorder, simultaneously I was taking note. This type of interview was more suitable for my data collection research because it allowed face to face assurance and explanation of the importance, aim, and necessity of the research. I have enjoyed the interview exercise and my learning reflection about data collection process is addressed below. How well did the research instrument address the research questions and meet the goals of the study? Using focus group and semi-structured interview instruments to collect data helped keeping track of what I observed and how to analyse it. Methods of recording information gathered during focus groups and interview for collecting unbiased information have helped to gain credibility as an accurate and useful source of information collection. Focus group and semi- structured interviews were effective in communicating a desire to obtain meaningful and honest information, both instruments were well designed that helped the conversation develop in line with my research questions. I was able to use technique for collecting data as a combination of an audio tape recorder and note taking which allow me to capture all of the essential information in an unbiased manner, I was also able to capture nonverbal behaviour of group participants, i.e. reactions of other participants after a participant statement may indicate consensus or disagreement. Both instruments are valid and reliable in collecting data, and questions and observations accurately assess what I want to know. What specific advantages and disadvantages can you see from using this particular method? Semi-structured individual interviews are more efficient than focus groups and interviewers are typically able to cover more ground interviewing one person versus a group. While focus groups may actually get less information than one hour individual interview, the dynamic interchange between the group members may result in more in depth and unbiased information concerning a particular topic. A potential weakness of focus groups may occur when members do not express their personal opinions and conform to a popular opinion or agree to a particular group member. In semi-structured interview there is no significant time delay between question and answer, the interviewer and interviewee can directly react on what the other says or does. An advantage of this communication is that the answer of the interviewee is more spontaneous, without an extended reflection. But due to this type of communication, the interviewer must concentrate much more on the questions to be asked and the answers given. Especially when semi-structured interview list is used, and the interviewer has to formulate questions as a result of the interactive nature of communication. Interview also has the advantage that the interviewer can make more use of a standardisation of the situation. On the other hand this type of communication of time and place can bring with it a lot of time and costs. Social interaction in the focus group provides more free and complex answers, interviewer can ask for clarification, problems as to whether the group represents a larger population and difficult to assemble the group. What issues did you face in data collection and compilation? In my situation, I needed to obtain an appropriate permission or approval to collect information from the senior management of the company I have done my research on. I had to allow time to work through the proper channels and it was stressful process to know whether they will provide me with an approval to conduct my interviews and collect data. One of the problems encountered by me was the limited time allocated as the questionnaires were process oriented and it took time to complete some of the questionnaires while each interview was allocated 45 minutes only, in addition, the geographical location of the company was presented a difficulty as I had to travel more than 30 minutes to reach the company’s premises. I had to visit the company twice to conduct a focus group with one team and a semi-structured interview with another team manager. I believe there is no issue in data integrity or accuracy that was provided to me by the team during both interviews. However, compilation of data has been time consuming process due to documenting all notes taking as well as referring to the audio tape recorder to ensure that I haven’t missed anything out. I did not encounter any non-response or outright refusal from the participants. The response from the leaders and officials was also encouraging. How would you change the research instrument based on the data you collected? I believe the answers I have got are as good as the questions I asked, I may need to expand on my research instruments techniques and get the best answers that fit my questions, or follow formative research process that will help me think through which questions I want to ask of which people. For example, asking good questions of the wrong people or asking the right people bad questions will provide me poor and unusable results. Even if focus group and semi-structured interviews are the best method for collecting my data, I will consider changing how to do them, collecting the best data possible is to separate research instruments into smaller rounds instead of trying to get all answer for the questions at once. Later rounds can build on information from earlier rounds. For example, I would use one round of the interview to help me determine a target group, understand their roles, skills and knowledge around using systems and processes and then a second round to investigate more deeply into the groups thoughts and feelings. What lessons have you learned about collecting data? I believe collecting data for this study or MRP research is way more stressful than other data collection I have experienced. First of all, the stakes are higher, if I don’t get it right I will continue to be in purgatory. All what I needed is to hear from my potential participants about whether they are participating in my research study. I got tons of questions from the senior management asking details of the research study and proposal. This, however, does not mean that they are going to participate in my study. So, I had to be very careful about how I answer their questions and how to interact with them. I learned to be always prepared to get tones of questions. I also had to send my participants a reminder about the date and time of the interviews and accommodate them, otherwise they will forget as they are busy people. I learned to keep my spirit high, and I needed to remind myself that things are going to be OK. I needed to continue providing information, checking in, reminding, answering questions, sending e-mails, making phone calls, and running my research study with a smile on my face. Even though I was exhausted, tried to keep my energy high, and didn’t let my participants feel the stress I felt inside. At the end, I was grateful to have each and every participant I had and enjoyed the experience with them. And finally I learned to be patient, collecting data is a slow process and I was focusing on how to achieve the big goal of interviewing participants and collecting data, while I forget to pay attention to what I achieve everyday towards getting my data collection complete. What thoughts do you have about the importance and relevance of your project based on the data collection experience? Data collected during the focus group and interview is adequate to be analysed for my process improvement project purpose and to make decisions about important issues. I will be able to present findings and analysis based on data collected from interviews and that subsequent decisions based on arguments embodied in the findings are valid. Data collection process will help my project identifying area for improvements, analysing and assessing the importance of systems and processes. Quality and type of data play a vital role in supplying objective information for the problems in process improvement project so that some analytical understanding of the problems and hence solutions can be obtained. Making decision on the basis of poor quality data is risky and may lead to disastrous results. My project requires data that is valid and reliable, and in this study data was collected using a variety of research methods, such as interview and focus group were participants debriefed to ensure interpretive validity in order to determine if data was being interpreted correctly.

Online Banking Services: Benefits and Risks

Online Banking Services: Benefits and Risks Internet banking ABSTRACT Internet banking started in 80s and nowadays its considered globally as an essential need of todays modern banking facilities. The debate about moving secure investment and banking transaction to the web is indeed over because they are already in progress but analysis of the dimensions of this revolution are far from complete. This research is done to reveal the views/perceptions of todays modern day customers about online banking. The main objectives were (a) customers perceptions of the benefits of online banking (b) customers perceptions of the risks/the issues/threats/problems associated with the online banking. The outcome of the study may help the higher management of banks to plan and implement more secure and effective online banking services. The researcher collected the primary data through questionnaires and then data was analyzed through frequency analysis and mean score analysis. The results show that online banking minimizes inconvenience, saves time, the cost of transaction and facilitates quick responses showed the highest mean scores i.e. 4.38, 4.26, 4.21, and 4.20. The outcomes of the benefits of online banking are similar to earlier studies of Ahmad Kaleem (2008). The customers gave average responses to rest of the statements of the benefits of online banking. The second part which was related to the risks associated with online banking show that the customers fear of the chance of fraud in online banking is at the top of the list with the highest mean score of 3.19.The chance of govt access to data comes second which showed the mean score of 2.56. Rest of the statements showed low mean scores. And the results of the risks associated with online banking are a bit different from previous studies. INTRODUCTION History tells that technological innovations have always added up in human general and professional life. And last two centuries can easily be called as the era of technological revolution. And during the process of this modern technological era the innovation of computer has totally changed the landscape of todays modern world. Rapid technology advancements in this field have totally changed the world wide economic and business atmosphere. Same way innovation of internet banking in the banking sector has opened a new and totally different platform for speed up communication and transactions of financial transactions for the customers (Booz et al, 1997). It is essential to introduce this latest banking tool to customers in a positive way and create awareness in customers minds to get the most out of this new innovation for both the customers and the service providers. Internet banking started some 20 years back and at the moment millions of people access their bank accounts online every single day and this number is increasing day by day. You can access accounts, make payments, can transfer funds online, pay bills, view your account statements, change your personal details etc online. Instead of traditional operating boundaries, in online banking financial institutions suddenly find themselves in a different kind of environment where they compete for the customer loyalty and liquidity. Starting of this new-era of online banking facility has helped customers in many ways but it has also introduced a number of risks which were never there before in any other generation both for the customers and the banks. Although internet banking has attracted hundreds of thousands of customers around the world but still the customer satisfaction/acceptance level, security issues and the future growth of the industry are still challenged. Online banking has develo ped at a tremendous rate and now even banks/financial institutions are competition each other in providing online services. But only those companies who will provide more value-added services will win the customer loyalty. Some of the barriers/drawbacks of internet banking are continuing investment that banks have to do to make sure that their online system is secure. These investments are mostly done in expensive, proprietary networks and software solutions to make their server secure from hackers and viruses. Although online banking has already completed more than twenty five years but analysis of the dimensions and the direction and the degree of risk involved in this revolution are far from complete. As every body knows that customer satisfaction is one of the basic requirements for the success of any business in any sector around the world (Welch et al., 2005, Terblanche, 2006, Perreault et al., 2006, Cohen, 2006, Athanassopoulos and lliakopoulos, 2003) The main reason to this is that high customer satisfaction in return gives higher market share and higher level of profits (Szymankski and Henard, 2001). Satisfaction levels with online banking are improving over the years. In this study the benefits that the customers are getting from using the online banking services are evaluated and the risk they are facing by using this service as well. In past few years, the margin of profits in banking sector has increased a lot. And online has also contributed to it. Although the ratio of accepting this new technology is different in different countries but still people are accepting it almost all over the globe. One of the positive aspects of todays modern world of commercial banking sector is the formation of new deliverance channels for customer satisfaction and most recent of them is online banking (Daniel, E. 1999). Traditional way of providing services only by bank branches is not enough to meet the needs of todays customers (Bradley, L et al, 2003). Adoption of online banking is increasing day by day although the level of adoption could be different in different countries. Online/Internet banking can be defined as an alternative to traditional banking system which allows the customers to perform almost all financial transactions e.g. balance checking, money transfer, account upgrades, bank statement printing etc on the banks secure website which otherwise can be performed only by visiting the banks branch. History of Internet Banking in UK Online banking services started from the early 80s in New York and in 1981. In the beginning Citibank, Chase Manhattan,Chemical and Manufacturers Hanover offered home banking services by using the videotex system but at that time videotex system didnt became popular except in France and UK where they used videotex minitel and prestel.Now we are going to discuss the history of online banknig in UK which started in 1983 and Nottingham Building Society was the first one to start this service at that time. It was based on the UKs prestel system and used a computer such as the BBC Micro or keyboard connected to the telephone system and television set. So, the customers had the facility to view their bank statements, bank transfers and also had the facility of making online bill payments. And at that time some part of it was done manually as well e.g. if any customers likes to make bank transfers or bill payments, (includeing details of the recipient)washad to be sent to the Nottingham Bui lding Society had to be notified in written form who set the details up on the Homelink system. Usually people used it for paying their gas, electricity and telephone bills. While Stanford Federal Credit Union also joined NBS in October 1994 and started online banking services to its customers and was the first one to do this. Types of Online Banking Online banking is divided into three types and this division is done on the basis of functional level of online banking that is currently employed in the market. Informational Communicative Transactional Informational (Websites) This has been identified as the first level of internet banking. Typically the bank has the marketing information about the banks products and services on a stand alone server. The risk is very low as informational systems typically have no path between the server and the banks internal network. Communicative/Simple transactional (Websites) This type of internet banking allows some interaction between the banks systems and the customer. The interaction is limited to e-mail, account inquiry, loan application or static file updates (name and address). It does not permit any funds transfers. Advanced Transactional (Websites) This level of internet banking allows bank customers to electronically transfer funds to/from their accounts, pay bills and conduct other banking transaction online like CABS in Zimbabwe. Features of Online Banking Online banking consists of many characteristics and some of them are listed below: Transactional Features: Features which are used to perform a financial transaction are called transactional features such as money transfer from one account to another account of either the same customer or different customers, paying bills,applying online for a credit card or for a loan or a new account etc Non-transactional Features: These features include online viewing or printing of account statement, checking links, cobrowsing, chat, wire transfer, sending mail to banks/financial institution administration. Different ways of attacking Online Banking Websites There are a number of ways used these days to directly attack either the banks websites providing the facility or their customers. But it is much easier to deceive the customers, most of the attackers try to deceive the user to steal his/her login id and password. Two of the most used methods for such kind of attacks are phishing and pharming. Other methods used to steal login information includes cross-site scripting and key logger or trojan horses. Even hackers try to attack signature based online banking method as well and they try to manipulate the software. By using this method real and genuine transactions are seen on the front page by the user to deceive him/her and faked transactions take place in the background. A recent report by FDIC Technology Incident Report tells that around 536 cases of computer crimes related to hacking and phishing and data loss have been registerd. And if we calcute the worth of these losses it goes around $30,000 per incident . And the grand total could be up to $16-million loss within 2007. Such kind of money loss due to computer crime have already increased at a rate more than 100 percent in last 2 to 3 years. And in most of these cases the attacker cannot be identified and the targeted custormers are those who are using online services in one way or the other. The latest method used by the hackers to attack is that a trojan horse allows the hacker to change both the destination account number and the amount of the user. Security Measures by the Banks In online banking increasing number of security issues day by day as compared to conventional banking is one of the major worries of banks. The most basic method used by the banks to provide security to the customers is allowing the customers to access the data by using a one time password authentication method. Most of the secure Internet shopping sites use this method for providing security to the customers. But using this method for online banking is not secure way of doing things online. Banks/financial institutions use two different security measures to fail the attacks by the hackers. The first one is the PIN/TAN system in which users are given new passwords every time they login and do the financial transactions. And mostly these passwords are sent to the customers by post. The most appropriate way of using TANs is to generate them only when customer needs them. This is basically a two-factor authentication way and the positive aspect of adopting this method is that no additional encryption is required. The second method is also a commonly used method and this method used is Signature based in which all transactions are signed and encrypted digitally. And the digital signatures of the custoemrs are then stored either on any kind of memory storage disks or smartcards. Countermeasures for failing such attacks Banks and financial institutions are using several countermeasures techniques to avoid all these kinds of attacks which have been discussed in previous heading e.g. to stop attacks that are done by both phishing and pharming, digital certificates have been introduced. On the other hand, class-3 card readers are introduced to fail those attacks which target signature based online banking. While on the users end, they should use virus scanners to be on the safe side against different ways of hacking tools like phishing, pharming, Trojan horses etc. It is also been observed that when people download material from internet, many times some hacking files also enter the systems and later those files are either used directly by the hackers to steal data or those files simply start sharing and sending your data with the hackers computer. Another step taken is the multifactor authentication (MFA) process. History of Banking The earliest of all banks in old age were the temples of that time. This practice started around third millennium B.C. And if we think that the culture of having banks in a society only started with the invention of money, then we are wrong because they started even before this. At that time instead of money people used to deposit grain. But after sometime at a later stage, people started depositing cattles and agricultural implements. Eventually comes the deposits in the form of gold, precious stones, metals etc in the form of compressed plates were used as deposits. One of the strongest reason of using temples and palaces to keep the precious goods were that they were the safest places to store gold at that time because they were almost always full of monks or worshippers and were well built as well. On the other hand, temples were sacred places so temples give an extra protection to precious goods from robbers. Even the culture of giving loans is as old as around 18th century BC i n Babylon. And most of the times those loans were given by priests/monks of that time and mostly to the businessman community of that time. Ancient Greece also has a history of banking. Most of the transcations at that time were giving loans, deposits, exchaning the currency. And proofs have been found that rather than giving money in cash which was taken as a loan, a credit note is given to the customer in one city and the customer used to take cash in another city by showing that note. And the advantage of doing it is that it was saving the customers from getting robbed on their way from one city to another. And this technique of credit-based banking was very common in 4th century B.C.in the Mediterranean world. Egyptian people also used to use grain as an alternative of money. By the fall of Egypt, the no. of different government based financial institutes of that time were combined into a single network of grain banks and their head office was in Alexandria from where they were monitored and the transactions of grains and other stuff from all the state granary banks were recorded. And even at that time paymets were done from one account to the other without actually moving money from one place to another. During last few decades of 3rd century B.C., an island of Delos, known for its magnificent harbor and famous temple of Apollo, became a leading and well known banking hub of that time due to the temple of Apollp and excellent harbour. Same way in Egypt, without moving cash from one place to another financial transactions used to take place by just writing a credit receipt. Ancient Rome took this art of doing financial transactions to a new level and started forming some rules and regulations and a set infrastructure for the system and formed and practice d many regulations for banks/financial institutions. Although interest charging was an old traditions but make it more structured. But further growth of Roman banks was limited because they used to do cash transactions more frequently. And even in Christinaity practice of charging interest is considered immoral, so the further development haulted at that time. And the last but not the least point to add here is that due to the fall of Roman empire banking also diminished and didnt came on screen until the start of the crusades. Western Banking History Modern Western banking history initiated in London with the formation of London Royal Exchange in 1565. At that time their offices where they used to sit and do financial work were called banks. There exsisted also a hierarchical order among professionals at that time. The list included bankers, city exchanges and pawn shops respectively.Before the Industrial Revoultion Amsterdam was the financial capita of the world in 1609. And during last decade of 17th century Amsterdam, London, and Hamburg were like the central banks of the world. And the famous East India Trade company was the most stable of that time. Global Banking In the 1970s and 1980s there was a wave of deregulation and privatization of government enterprises. The basic reason for doing so is to improve economic growth of the countries and it was private-sector at that time which was given the responsibility to participate positively in the growth and development of the country. Even the developed countries of today were facing the issues of economic growth at that time. This gave a chance to large companied to expand their business internationally. During this phase of globalization and expansion banking sector also grew tremendously. And U.S. emerged as the largest stock market in the world. And their economy and assessts grew twice the rate of the rest of the world. But they didnt enjoyed that kind of growth rate during last twenty years. And U.S. Foreign investments also play a part in this decline. And the other factor is growth of foreign financial markets. For example Japan where ratio of savings has gone up in last two decades and t hen the deregulation in other parts of the world is also a factor influencing U.S. growth rate. Such growing trend of globalization and the avaliability of opportunities of economic growth abroad has totally changed the traditional banking and now many banks have shown keen interests and preference for the universal banking model. And these banks can perform all kinds of financial services. And Internet banking is used as a major tool to meet the ever growing and changing demands of todays modern customers and so internet banking also expanded its wings globally under this new era of global banking. Such is a proof of global banking setup that by the end of 2000 around $10.5 trillion worth of financial activities were recorded breaking all the previous records. The top ten leading banks holding most of that market share was 80%. Among ten top ranked banks of the year the seven of them were multi-national bank who are doing business all around the globe and among them were three American and four European banks. Benefits of Online Banking Electronic Banking has many benefits and we are going to discuss them in detail now. First of all you can transfer funds from one account to another. And this could be done either between different accounts of the same person or vice versa. You can pay bills online, apply for a loan or a new account etc.Other features include printing of bank statement, changing personal details, contacting bank administration. Now if we go further in detail, we are going to examine more benefits of online banking. , service, technology, change, knowledge about computer usage and internet are a main Thornton and White (2001) found that there are many electronic distribution channels available for banks in US and then they compared them all and concluded that customer orientation towards convenience source of usage of different channels. And online banking is playing an important role to minimize the queues in branches which in turn increases efficiency of bank employees because if they got fewer cust omers in bank they can give them enough time and could solve their problems in a better way rather than looking at the long queue and getting stressed and under pressure (Thornton and White, 2001). Howcroft et al., (2002) found that the most important factors which are helpful in an increased number of usage of electronic banking are less fees and the reducing paper work and removal of the factor of human error.(Kiang et al., 2000). One more important factor which was concluded by Byers and Lederer, (2001) was that due to a rapid change in technology during last one century consumer attitudes have changed as well and people like to go for the usage of latest technology rather than bank cost a structure that determines the changes in distribution channels. Now users can do banking outside normal banking hours as well. Normally users can only do banking only between 9 a.m. to 5 p.m. And this amount of time is only 8 to 9 hours per day. Now they have got the facility of 24 hours a day and 7 days a week to do banking operations. And this is one of the most important reasons for the adoption of online banking. Banks provide customers convenient, inexpensive access to the bank 24 hours a day and seven days a week. Another point is also found in this scenario that ATM machines are contributing a lot as well in this new era of technology and these machines are performing the same kind of transactions as do a member of the staff at a bank will do. And the point to note in this sentence is that the ATM is performing these transactions at half the cost a human can do and with a four-to-one advantage in productivity. Gerrard and Cunningham (2003) found a positive correlation about the factor of convenience and online banking because you can now do all the banking transactions even from the ease of your home and you dont need to go to branch and wait in a queue to be served. Multi-functionality of this IT technology is also contributing feature to higher the customer satis faction level which is not an easy task in a highly competitive time of today. With the availability of self-service machines or channels, banks can reduce their branch network and to some extend number of staffs as well. Because if people are being served by machines in the same way as by an employee and in return the customers are satisfied as well, so it means that these alternative channels are helping banks in improving their efficiency and reducing their branch network or the number of employees. And that number of staffs can be used in some other profitable venture by the bank (Birch and Young, 1997). And this thing can ultimately help towards achieving improved customer satisfaction and increasing the institutions efficiency level (Thornton and White, 2001). Nowadays banks are even competing over providing better and secure online services and even non-banking financial institution are involved in this race. With more usage of online system customers now can compare differen t prices by different suppliers easily and quickly. The Internet increases the power of the customer to make price comparisons across suppliers quickly and easily. And as a result this stabilizes the prices of different products and the customers can have a better product in reasonable price. Yakhlef (2001) found out that almost all banks are responding different to this new fast growing and adopting technology. He also found that those banks which are taking it in a positive way are achieving better communication levels with customers. This point has also been discussed that by providing financial services to them right into their home/office is strengthing the bond and trust level between cutomers and the banks. As a result banks are enjoying increased customers loyalty and satisfaction. Nancy et al. (2001) took forward this debate in a different way and viewed that customers still like and prefer to go to branch and interact with a human to solve their banking problems rather than choosing machines to solve their problem. Because they found that there are more possibilities of asking a same question in a different way or asking many different questions at a same time. And the bank clerks are less vulnerable to machines with a quick level of response to all possible questions. This increases the probability of offering customer a new product or a best suitable product to customer and at the end it leaves a good image on the customer and enhances customer loyalty. We should note another point over here that level of usage and popularity of online banking is not the same in different countries around the world and the level of response in many developing countries around the world is less than the level of response in developed countries. There are many factors which p lay role in such kind of response. It includes ignorance, illiteracy, insufficient security measures by the banks and the government for online banking, preference for banking in branches rather than on internet etc. For example Polatoglu and Ekin (2001) studied about online usage in Turkey and found the same reasons as described above for the low level of usage of online banking. They found that ignorance to the usage of email system and preference of doing everyday banking at bank branches are some of the main reasons of low level of adoption of online banking in Turkey. So as a result e-banking is not that famous and in use in Turkey. Risks Associated with Electronic Banking Now it is time to discuss the risk factor included in the usage of electronic banking. Now we are going to discuss that although customers are getting a lot of benefits by using online banking services but by using online services they are exposing them to a number of risks that should be considered before using online banking on regular basis. One of the most basic and first point in this debate is that although we accept that online banking is providing a lot of opportunities for the banks in terms of efficiency and time and money saving and customer loyalty but it also limits this whole system and its future and current growth due to security issues, complexity of the system and technical problems involved (Sathye, 1999: Mols, 1999). Now these issues can be viewed in different ways. Some people will view them as an issue related to the level of trust on ones bank. Even Hewer and Howcroft (1999) in their studies defined these risk issues as level of trust to a measure the amount of risk. A number of previous studies have concluded that level of trust in case of electronic banking and perceived risks have a positive impact on commitment and customer loyalty and trust which ultimately leads towards overall satisfaction level of the customer about electronic banking. In this scenario, we can say that reputation of the service provider also affects the customers level of trust on the financial institution/bank. Doney and Cannon (1997) defined reputation as the safety of customers money and privacy. Because if the customers are not sure of the honesty or loyalty of their service provider they will simply quit that service provider and move to some other service provider which they think is better and more honest and concerned about the security of their financial transactions. Level of trust is the first and the most basic step of doing any kind of business with any firm/institution or service provider. Tyler and Stanley (1999) also argued on the same thing that b y showing commitment, honesty and cooperation between them and the customers, they can win customer loyalty. In some cases it is found that customers do have complains about the longer logon times consumed during online banking transactions rather than using any other medium for communication e.g. phone call etc. Min and Galle (1999) found one of the common factor in their survey which is the disruption of information access to be one of the most common factor which draws the customers away from using Internet channels for commerce. Similar results have been found by Liao and Cheung (2002) in their research and they also suggested that customers expect the online system to be always accurate, friendly, fully secure, level of service should be good i.e. response time. If these factors are there then we can say that online banking can grow and it does hold a future otherwise the future is a bit doubtful and some positive changes are needed in the online system. Confidentiality or privacy of data is also one the major factors to be considered in adoption of online banking because a large number of customers feel unsecured about sharing their personal information by this medium and feel that their personal information could be used in a way to exploit them or to share with someone without have the right to share their personal information. (Gerrard and Cunningham, 2003). In the same scenario a research was conducted in UK by White and Nteli (2004) about the number of internet users n the country and the number of on line banking users in the country. And the major factor which came up at the end of the study was that people in UK are vary of sharing their personal information on Internet and they are still not satisfied about the laws by the government about internet banking and the frauds and hacking. This is an example of unfair or incomplete and unprotected system available to be used by everybody from a genuine customer to a hacker. In some cases people are not sure that in case of a dispute whether electronic documents and records are enough to prove their point or they ar not acceptable. And if a dispute arises in case of a fraud then what is going to the result of it, whether they will have enough material or not to prove their point. Other similar kind of risks include loss of job for many employees because of more frequent use of machines for financial transactions rather than going to bank branch. They it affects the social part of the society as well. because if people are doing all such things at home then they will not go out and contact with other people will reduce which will reduce the opportunities for people to socialize and interact with other people and to some extent can add up to a less active society (Black at al., 2001). LITERATURE REVIEW How Banks perceive Online banking in developing countries Online banking provides substitutes of fast services of banking to a large number of customers. Online banking services are fast becoming popular both among academics and practitioner. Rapid advancement in banking industry has brought a lot of amendments in the sector. Public banks dominated the financial markets before 1990. After 1990 the privatization of banking sector started. Many amendments and improvements came after the privatization of banking sector. Even the electronic banking started after the privatization of the sector. Out of many technological wonders electronic banking is one of the wonders. Quite a lot of online services are being provided by different banks in Pakistan i.e. checking account statement, account balance, checking current balance, transfer of funds, credit cards payments, direct payments, utility bills payments, cheque book requests, stop payments requests, demand draft requests, new fixed deposit requests, statement download, other information and gui delines download. This study describes the risks and benefits of online banking in Pakistan. It minimizes inconvenience, reduces transaction cost and saves time. It also reduces the risk of cash carrying. But it leads to data access to public which leads to data insecurity and enhances the chances of fraud and embezzlement. Electronic banking involves lower fee and less paper work and human error. O Crisis Management: Impact of a Crisis Crisis Management: Impact of a Crisis JAMES WALKER INTRODUCTION Crisis management will most likely require more than being remorseful to the press or the CEO of some organization appearing on the news. We know the news that is broadcasted goes viral quick. Organizations must be vigilant to respond to a crisis quickly and decisively utilizing all platforms of communication to speak to the public. Furthermore, the most important thing is for organizations to accept responsibility for the actions and not distant themselves from the crisis or from the public. Its given there is no fix for all methods to remedy a crisis, but the lessons learned should be important. In this assignment, it will allow chance to analyze a major crisis and the impact on a community, nation, and the world when bearing in mind crisis management. The assignment will discuss the threat or hazard to the organization, elements of surprise, decision making of leadership with timelines of event and decisions made, successful and unsuccessful decision making, and changes resulted or should be considered. THREAT TO ORGANIZATION The New York Times accused Coca-Cola, stating that the company was funding obesity research that attempted to disprove the link between obesity and diet and shifted the problem to lack of exercise. It was said that Coca-Cola financed the new nonprofit Global Energy Balance Network and it advocated propaganda and deflects the role of soft drinks in the spread of obesity and Type 2 diabetes. (reference COCA). The accusation had a huge impact to the company to a point it was losing in the market sales. It was a first-class type of crisis for Coca-Cola and it was caught off guard, especially the intent was to fund scientific researches for health and well-being programs. The idea was misconstrued from the publics and social medias eyes. LEADERSHIP DECISION-MAKING EVENTS During the crisis that could cripple Coca-Cola, the CEO (Muhtar Kent) had professionally managed the crisis and to act quickly to make decisions. He assumed responsibility, owned up to it through the whole ordeal. He understood the businesss level of reputation and if he left the crisis to take its course, the business could have lost it reputation and the market sale of the products. The CEO is the best spokesperson to rectify the issue and that person is who you want out front telling the truth or the intent. In most public relations (PR) incidents, the CEO is shielded and it portrays that the CEO has no interest to the issue. The making of an outsized response is crucial to the crisis. Overreacting is preferred to a small measure or ignoring the critics helps as well, since it is all about opinions. CEO Muhtar Kent led Coca-Cola to initiate a management committee of impartial experts to give governance on the investments of the business from an academic research and appoint profes sionals to investigate opportunities for research and health initiatives. The bottom line is that Coca-Colas response to the allegations that it finances a group to protects it interests at the expense of public health is a case study in PR crisis management. The explanation by CEO Muhtar Kent characterizes a business response that encompasses the important elements of effective business PR crisis management. SUCCESSFUL/UNSUCCESSFUL DECISION-MAKING The successful outcome for Coca-Cola over this accusation was all due to the CEOs professional decision-making. He provided guidance when responding to occurrences and apologies. CEO Muhtar Kents first successful decision was admitting the companys mistake while not really apologizing in his explanation, Well Do Better. Furthermore, he took this accusation in a resilient way, at the source, which was acknowledging the accusations that were deceiving the publics and social medias eyes about its support for scientific research. In return, he defends the company by attempting to confront the global obesity epidemic and that the company had good intentions. However, CEO Muhtar Kent admits the intention is not working. Additionally, the actions that were taken to support the research for health and well-being were misconstrued and it caused a lot of confusion and mistrust. In the CEOs explanation, the company will act forward and with more transparency. It will put on the website the list of health and well-being partnerships and research activities it supported in the past five years and updating bi-annually. CEO Muhtar Kent stated that efforts will be made to continue to support the healthy options by having lower sugar and calorie drinks to include his company will stay committed to fight obesity. The unsuccessful decision-making by the leaders was broadcasting their intent and ensuring it wasnt misleading to allow the intent to make out that Coke was averting criticism about the role sugary drinks have played in the spread of obesity and Type 2 diabetes. The support was in good intentions with health and well-being, but how the public and social media viewed it was the opposite. It became a huge PR crisis as it seemed that Coca-Cola was trying to save their sales by funding an alleged cover up. CONSIDERATIONS AND RESULTS FOR CHANGES The businesses or organizations can save themselves from potential crisis is the highpoint of their element. In the event the organization is faced with these crisis, its ability to rise from the bottom and reveal the strength shows its crisis management plan. Additionally, the organizations do have practice something called the Conflict Management Life Cycle. It is a cycle that supports organizations to remain stable during or after a crisis. The Conflict Management Life Cycle is the cycle that gives the know how to manage a conflict or crisis. The cycle deals with being proactive (environmental scanning, issue tracking, issue management, and crisis planning), strategic (risk communication, conflict positioning, and crisis management), reactive (crisis communications, litigation PR, and conflict resolution), and recovery (reputation management and image restoration). Coca Cola had a Crisis Management Plan and the CEO Muhtar Kent utilized the Conflict Management Life Cycle. The considerations that was discussed for Coca-Cola was dealing with issue management, plan for communications, and how to respond to a crisis. For issue management, the key steps were to identify the issue (accusation of supporting for the wrong intention), evaluate the facts (support for the right reasons), priorities (reputation and sale), response (response from CEO with the real facts), and implementation (plan to gain trust and show intentions were good). The communication plan that CEO Muhtar Kent (Coca-Cola) had allowed for anticipation (identify the threat and monitor risks), prepare (define the key information in advance and anticipate information), and response (react quickly and efficiently, utilize the organizations processes and procedures, and practice potential events). CEO Muhtar Kent responded with Coca-Cola supporting health and well-being programs was in goo d intentions and not to be misconstrued. He responded with the 5Cs (confidence, clarity, control, concern, and competence). CONCLUSION Crisis management requires more than being remorseful to the press or the CEO of some organization appearing on the news. Organizations must be vigilant to respond to a crisis quickly and decisively utilizing all platforms of communication to speak to the public. Furthermore, the most important thing is for organizations to accept responsibility for the actions and not distant themselves from the crisis or from the public. Its given there is no fix for all methods to remedy a crisis, but the lessons learned should be important. Coca-Colas CEO, Muhtar Kent, quickly addressed the accusations professionally into the reactive phase of the Conflict Management Cycle. Furthermore, he made statements acknowledging accusations and the strategies is not working. Even though he did not completely express regret, he disclosed the company did not choose the best way to fight obesity and assuring they would be transparent from now on. The CEO benefits from this approach to move on to the reputation management part of the recovery phase by promising that Coca-Cola will update frequently a list of its well-being partnerships and research activities. In this manner, the publics trust will be salvaged and the companys image will be restored. Coca-Cola did a noble thing when they took responsibility for their unsuccessful decision-making. The company showed interest and sent their CEO to address the problem that had good intentions by following the Conflict Management Life Cycle and their Crisis Management Plan. The importance of the CEO speaking out is critical since communication plays a relevant part in not identifying the crisis and the impact. A crisis can damage the organizations products or services, threat public safety, harm employees, customers and stakeholders (physically, emotionally, and financially). Furthermore, it can cause operational, financial and reputational loss to include the impacting the future probability and growth. The frameworks, Conflict Management Life Cycle and Crisis Management Plans, are essential when it comes to being proactive to a crisis, using strategy for a crisis, being reactive to a crisis, and recovering from a crisis. BIBLIOGRPAHY Bernstein, Jonathan (N/A) Free Management Library, All About Crisis Management, Retrieved from: http://managementhelp.org/crisismanagement/. Cantoria, Ciel S. (2011). Bright Hub Project Management, Great Real-Life Examples of Successful Crisis Management, Retrieved from: http://www.brighthubpm.com/risk- management/104704-great-real-life-examples-of-successful-crisis-management/, January 29, 2011. Comcowich, W. (2015). Cyber Alert, Case Study: Coca-Cola PR Crisis Management, Retrieved from: http://www.cyberalert.com/blog/index.php/case-study-coca-cola-pr-crisis- management/. Preach (N/A). How do you act in crisis?, Public Relations, Retrieved from: https://bronk002.wordpress.com /2016/10/25/how-do-act-in-crisis/. Poston, Leslie (2012). Salesforce Marketing Cloud, Shining examples of excellent social media crisis management, Retrieved from: https://www.marketingcloud.com/blog/shining-examples- of-excellent-social-media-crisis-management, September 21, 2012. OConnor, A. (2015). The New York Times, Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets, Retrieved from: http://well.blogs.nytimes.com/2015/08/09 /coca-cola-funds-scientists-who-shift-blame-for-obesity-away-from-bad-diets/?_r=1. Prevention is Better than Cure: BCC- An Ultimate Life Saver Prevention is Better than Cure: BCC- An Ultimate Life Saver Sudipta Paul Introduction: India in global stage is aspiring to be a powerful country with its potential powers in various field but the policy makers and governments ended acting a feeble role due to lack of providing the basic amenities to people. Average poor people struggle to get basic health facilities and proper sanitation. Most of them are unaware of various health hazards, for example, about the unsafe cause of open defecation. Population explosion, high maternal mortality and infant mortality rate were observed in India. Lower rate of health literacy and cultural taboos made worsen the situations. There were urgent needs felt to enhance the health literacy among marginalised people and empowering them. Thus, government health policies are made to harness BCC strategies to fight the superstitions and myths from society. In 1951, policy makers recognised health education as one of the major components of health care delivery system. â€Å"In 1946, the Health Survey and Development Committee, headed by Sir Joseph Bhore recommended the establishment of a well- structured and comprehensive health service with a sound primary health care infrastructure. It was in this context that the concept of health promotion and health education were introduced to achieve desired outcomes† (Public Health Resource Network, Book 05, 2007, p. 6). Empowerment of rural folks on health education was named as IEC (information, education, communication) which in course of time harnessed with BCC programmes (Behavior change communication). BCC strategies are mainly part of development support communication and involve participatory action research which came out as critique of dominant paradigm of development communication. â€Å"Criticism of earlier approaches to health communication has resulted in development of the term â€Å"behavior change communication† (BCC), but so rapidly is the term BCC becoming associated with persisting past practices that one would not be surprised if there is done- from its current approach to an approach which involves the active participation of the community in directing the design of a strategy appropriate to social and cultural contexts which promotes good health and reduces their risk for ill health† (Public Health Resource Network, Book 05, 2007, p. 7). The book, Public Health Resource Network (2007, p. 2-3) defines BCC as, â€Å"understanding people’s situation and influences, developing messages that respond to the concerns within those situations and using communication processes and media to persuade people to increase their knowledge and change the behaviors and practices that place them at risk†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ In the BCC approach, there is more conscious focus on the receiver- rather than the sender- as the center of communication. Earlier IEC programmes tended to see their purpose as having to â€Å"sell† a particular message or idea. The BCC approach recognises individuals within the intended audiences as active, rather than as passive receivers of information and messages, who act on messages only if they are seen as advantageous or useful. In BCC approach there is greater appreciation that the audience may need new skills and social support to make and maintain behavior change.† One way process of communication of IEC compelled to introduce BCC process as a part of development process of communication. Neill Mckee (2002), defines BCC as, â€Å"research based consultative process of addressing knowledge, attitudes and practices through identifying, analysing, and segmenting audiences and participants in programmes and by providing them with relevant in formation and motivation through well-defined strategies, using an appropriate mix of interpersonal, group and mass media channels, including participatory methods† (cited in BCC strategy for NRHM in Uttar Pradesh, 2008, p. 9). BCC analyses the socio- demographic profiles of a particular target community and tries to remove the social and behavioral barriers with discussions, interpersonal communications. â€Å"It is about understanding the communities, context and environments in which behaviors occur. BCC is also about using persuasive techniques to demand health rights and to make public sector health services available and accessible to the neediest. BCC is about integrating new practices into long standing social, cultural and communication systems† (Nandita Kapadia-Kundu, 2008, as cited in BCC strategy for NRHM in Uttar Pradesh, p. 9). BCC uses mass media, interpersonal communication, community mobilisation for change of behaviors of community for improvement of health status and development of future. Behavior Change Communication is used to generate knowledge, tries to bring changes in attitude, behavior, intentions of people. BCC along with other strategies advocates adopting a healthy behavior and overcoming barriers- whether it is mental block or physical block such as difficulty in accessibility of health facilities. Behavior Change Communication helps to bring a sustainable change in health behavior of community. Conceptual framework of BCC: (Source: http://www.cpc.unc.edu/measure/prh/rh_indicators/crosscutting/bcc) Need of BCC: BCC tools are used to increase the intervention of the promotive and preventive aspect of health among people. â€Å"BCC is a process that motivates people to adopt and sustain healthy behaviors and lifestyles† (INFO Reports, January 2008, Issue no. 16, p. 1). Needs of BCC (Public Health Resource Network, Book 05, 2007, p. 11) are: â€Å"BCC alone can: Increase the intended participant’s knowledge and awareness of a health issue, problem, or solution Influence perceptions, beliefs, and attitudes that may change social norms Facilitate building of social/community norms that are facilitative and supportive to desired changes of behaviors/practices Motivate and provide the confidence and optimism needed for community action Demonstrate or illustrate healthy skills Reinforce knowledge, attitudes, or behaviors that are promotive of good health Show the benefit of behavior change Advocate a position on a health issue or policy Increase demand or support for health services Refute myths and misconceptions† Goal of BCC strategies: â€Å"Empowering the family and individuals to take health related decisions based on information and analysis. Motivating the community to play a proactive role in improving their health status. Effecting greater utilisation of health services through an improved public understanding of health care. Creating competencies and enabling environment to assist with the above objectives† (Public Health Resource Network, Book 05, 2007, p. 14). Tools of BCC: Tools of BCC are intended to delineate planning, implementation, development of BCC strategies of any programme. Major BCC tools for strategic plan are: Situation analysis: This stage involes identification of social determinants, mental blocks or areas which need to adopt a healthy behaviour or change of habits or attitudes of people. The reasons behind the particular health issue are identified in this stage. Research should done on audience analysis- demographic and attitudal profile of the audience; idenitification of the knowledge, attitude, behaviour, beliefs and values of people; identification of primary and secondary audience; availability of health services in the locality; available media or peer groups in the area. Strategic design: Strategic design should contain a ‘SMART’ objective- The strategic design contains the objectives of the BCC plan- the desired change in the behaviours, knowledge, attitude and practice of the target audience and also develops a conceptual framework of BCC plan to work out the objectives. Implementation plan is sketched in this stage. Drawing out a BCC plan involves these six steps- â€Å"Identifying key behaviors that need to be changed and analysisng their determinants. Stating the mix of audience- message- media and communicators. Deciding the monitoring and evaluation startegy- especially the indicators that help us assess whether communication occurred and whether it was effective in securing behavior change. Deciding the plans needed to build capacity to implement this plan. Deciding the budgetary requirements.† (Public Health Resource Network, Book 05, 2007, p. 16). Message development: Appropriate message should be developed for target group. ‘Type of appeal’ applicable for a particular group should be decided in this stage. Pretest: Pretesting the messages is required for modification of messages based on the reactions of the target groups. Implementation of the programme: According to Public Health Resource Network, Book 05, 2007, p. 15, key components of implementation framework are: â€Å"Message, media and communicators Monitoring, evaluation and feedback Institutional structure and functions Capacity building Management Budgetary aspect† Monitoring and Evaluation: Programme implementers should keep eye on the proper implementation of the programme and if needed, they may modify a change in the mid term of the programme after evaluation of the programme based on reactions and feedback from the target groups. BCC along with IEC helps to eradicate many killer diseases. The example of such success stories are given here: Success story Part-1: The Polio eradication in India (along with several other countries) is considered as one of the most successful campaigns in the field of public health, globally. In the year 1988 global leaders and countries decided to end polio and started initiatives to reach to every child in every country for immunization (although India introduced the oral polio vaccine in 1985 in an Immunisation Programme in the backdrop of over 200,000 cases of polio annually (as per estimates of the Indian Academy of Pediatrics). India committed itself fully into this mission which was globally led by UNICEF and WHO partnering with various international bodies and countries. It was no doubt a massive challenge for a country like India to achieve a zero-polio status as India has been contributor of almost half of Polio cases globally at some point of time. For a country as populated, as diverse, as difficult to reach out to rural areas there was a need for dedicated efforts on the part of the health workers, vaccinators the whole public health machinery supported by a communication strategy through which the message of polio vaccination and its importance needs to reach every Indian- from the Metro cities to remotest villages of country. Each year twice national level immunization campaign are held with an intent to cover all children under the age of five (http://www.unicef.org/india/health_3729.htm). In every campaign around 2.3 million lakh vaccinators are involved directly in the process led by 155,000 supervisors. To make all this fruitful in achieving the Zero-polio status an effective awareness campaign including inter personal communication component is vital. For each campaign awareness is done by IEC materials viz. banners, posters, leaflets, hoardings also through television, radio and newspapers along with extensive loudspeaker announcements. The vaccinators along with other health personnels were also trained to enhance their interpersonal skills, so they could mobilise communities better. There were in initiatives to make resistant communities, individuals understand accept the vaccination for the children. Mention of two different incidents during such campaign gives an idea of how both awareness initiatives and service delivery efforts complement each other. The Christian Science Monitor shared the story of Setarah Khatoon of Bihar, India (Taghavi, 2013, http://www.csmonitor.com/World/Asia-South-Central/2013/0504/Could-India-s-polio-eradication-success-story-be-a-model-for-its-other-health-issues). She got married at the age of 16 and by the age of 20 she had 3 miscarriages. She had one baby girl and one day she saw Bollywood star Amitabh Bachchans TV advertisement telling parents advocating do boond zindagi ki (two drops of life) actually during the polio campaign celebrities are engaged to spread the message that two drops of polio vaccine can save the life of a child. After watching the advertisement in her small Mumbai house she went to a pharmacy for getting her child vaccinated, the pharmacist directed her to a nearby clinic run by an NGO Doctors for you where her child got vaccinated (free of cost of-course). Her baby girl became the first in her family to get vaccinations and apart from that she got access to regular medical che ck-ups, advice on nutrition and about birth control options too. In another incident shared by UNICEF (http://www.unicef.org/india/reallives_7444.htm) in another part of the country millions of people were on their way to the annual Urs in Ajmer Rajasthan at a time of the year 2011. Before proceeding to Ajmer via Delhi the devotees need to make a stop over at Bareily, UP to pay homage to a local dargah. The local administration, along with gearing up to host over 200,000 devotees from West Bengal, Bihar, Jharkhand, Madhya Pradesh, Uttar Pradesh and Nepal, decided to administer oral polio vaccine to children upto 5 years of age travelling amongst the devotees. The administration with the health department and other NGOs were able to immunize 10,414 children as a result of this effort. The above two incidents show how the awareness IEC component go hand in hand with the service delivery component in achieving the desired output. Success story Part 2: Challenges of BCC: Gap between health education and BCC: Conclusion: In India especially in North East due to inaccessible geographical areas, cultural diversity and other reasons, access to health care services especially secondary and tartiary is limited to the large group of rural population. To make up for that gap the promotion of preventive aspect (PPA) of health plays a vital role. When it comes to saving life it becomes the ultimate life saver. But all the facilities in health system have to be lined up equally along with BCC efforts to provide health education to the masses. Service providers have to ensure the quality services to the people in the hospitals when people visit to them. It is more important to fruitful utilisation of services along with demand generated through IEC and BCC. Otherwise, the effort of health education would go haywire definitely. BCC successfully helps to create a demand of health seeking behavior among individuals and communities. References: Behavior Change Communication (BCC) strategy for NRHM in Uttar Pradesh. (2008). Available at https://www.google.co.in/webhp?sourceid=chrome-instantrlz=1C1AVSX_enIN408IN438ion=1espv=2ie=UTF-8# accessed on 18/ 06/2014 at 9.58 PM. David, Rohit. (2014, May 26). India’s Success In Polio Eradication Is A Model To The World: Dr. Nata Minabde. The Times of India. Available at http://timesofindia.indiatimes.com/home/opinion/interviews/Indias-success-in-polio-eradication-is-a-model-to-the-world-Dr-Nata-Menabde/articleshow/32680701.cms, accessed on 19/06/2014 at 08:15 PM. Measure Evaluation and Polpulation Health’s Behavior Change Communication. (n. d.). Available at http://www.cpc.unc.edu/measure/prh/rh_indicators/crosscutting/bcc on 18/06/2014 at 10. 45 PM. Public Health Resource Network’s Behavior Change Communication and Training for Health (Book 05). (2007). Raipur: Surya Offset Printers (I) Pvt. Ltd. Taghavi, Roshanak. (2013, May 4). Could India’s Polio Eradication Success Be A Model For It’s Other Health Issues? The Christian Science Monitor. Available at http://www.csmonitor.com/World/Asia-South-Central/2013/0504/Could-India-s-polio-eradication-success-story-be-a-model-for-its-other-health-issues, accessed on 19/06/2014 at 08:18 PM. Tools For Behavior Change Communication. (2008, January). INFO Reports, John Hopkins Bloomberg School of Public Health, Issue no. 16. Available at http://www.k4health.org/sites/default/files/INFO Reports_Tools for BCC_0.pdf#sthash.2xvFcwSi.dpuf accessed on 18/ 06/2014 at 10.03 PM. UNICEF India’s Polio Eradication. India Celebrates Victory over Polio.(n.d.). Available at http://www.unicef.org/india/health_3729.htm accessed on 19/06/2014 at 08:19 PM. UNICEF India’s Time To Take Stock, Time To Discuss RTE. (n.d.). Available at http://www.unicef.org/india/reallives_7444.htm accessed on 19/06/2014 at 08:20 PM. UNICEF’s The Story of The End of Polio. (n.d.). Available at http://www.unicef.org/immunization/files/The_Story_of_the_End_of_Polio.pdf accessed on 19/06/2014 at 10:04 PM.

The Princess Bride -x :: essays research papers

Journal of William Goldman's The Princess Bride   Ã‚  Ã‚  Ã‚  Ã‚  The princess bride is an incredibly entertaining book. Although it was written mostly as a parody it contains many themes. The developments seen in the dynamic characters are astounding ones. The theme, or motif, which I'm going to follow through the story is that of Fezzik and his quest for self confidence and a good self image. From the time that the novel starts to the end, Fezzik achieves a good self image. He starts out with a very low self image and, by the end, he finds in himself talents that give him a better image of himself.   Ã‚  Ã‚  Ã‚  Ã‚  To begin with, Vizzini never allows Fezzik to provide an sort of input or to think in any way. When Fezzik, inigo and Vizzini first kidnap buttercup, Fezzik attempts to offer some good ideas, but Vizzini will have none of it.   Ã‚  Ã‚  Ã‚  Ã‚  ''I think we should kill her now';, the Turk said.   Ã‚  Ã‚  Ã‚  Ã‚  'The less you think, the happier I'll be,'; The Scilian answered';. (Page 83) And later on the same page:   Ã‚  Ã‚  Ã‚  Ã‚  '…the Turk mumbled. 'people are always thinking that I'm so stupid because I'm big and strong and sometimes drool a little when I get excited.';';   Ã‚  Ã‚  Ã‚  Ã‚  ''The reason people think you're so stupid,'; the Scilian said, 'is because you are so stupid. It has nothing to do with your drooling.';'; Vizzini manages, with his constant verbal attacks on Fezzik to destroy any shred of confidence that Fezzik may have had before. Vizzini's ego is getting in the way of Fezzik.   Ã‚  Ã‚  Ã‚  Ã‚  From a very young age Fezzik was taunted by his school mates. 'At first, naturally, they were scared to death (even then Fezzik looked fierce) but once they found out he was chicken, well, they weren't about to let an opportunity like that get away…it would go on like that until Fezzik would burst into tears and run away.'; People never gave Fezzik any sort of chance. He has always been considered a fool out loud. Luckily he had his rhymes to comfort him. When Vizzini dies, although it leaves Fezzik in a lot of despair, it is probably the best thing for him. The stopping of Vizzini's verbal attacks allow to build his confidence. I think that the first big confidence building experience for Fezzik is when Inigo begs him for help. From page 224: '…Fly, Fezzik; this is Inigo begging you-- make a path—please!'; Well, Fezzik had rarely had anyone beg him for anything, least of all Inigo,';

The Effect Of Media Images :: essays research papers

It was fashionable to be fat throughout most of history. Obesity was attractive because it was considered to be a sign of wealth. Those who could obtain enough food to keep themselves and their family well fed were people with money. In the past century, however, food has been abundant in most of the developed nations, and thinness has become fashionable. Eating disorders have increased significantly over the past thirty years. The two most common eating disorders include anorexia and bulimia nervosa. Anorexia nervosa is a disease in which women become very self-conscious about their weight and have an intense fear of becoming fat. They go to such extremes as starving themselves in order to keep thin, and some use additional methods such as vomiting, taking excessive amounts of laxatives, or exercising profusely. Bulimia nervosa on the other hand is an eating disorder in which the patient eats large amounts of food in a short period of time, also known as binge eating. Another symptom of bulimia is ridding oneself of food through vomiting, using laxatives, or over-exercising, commonly known as purging. Women with anorexia nervosa or bulimia often experience fatigue and decreased energy, headaches, personality changes, and abdominal pain. If an eating disorder is left untreated, it can lead to serious health damage, even death. These eating disorders are usually brought on because a girl is unsatisfied with her own body image. Oftentimes she feels out of control, and restricting her intake of food is one way to regain control. The patient has a sense of power over food, and this makes her feel more secure about everything else going on in her life. Many times, girls with low self-esteem are the victims of eating disorders because they often seek approval from their peers. By being thinner, they believe that they will become more desirable. Studies have shown that the majority of women with eating disorders are adolescents. What makes a young woman associate thinness with beauty? Many are now beginning to believe that the media has much to do with how women view themselves. Young women see thin models and actresses in magazines, advertisements, and television shows. The media have portrayed the successful and beautiful protagonists as thin. They have promoted the image of thinness through popular programming.. Thinness has thus become associated with self control and success. The average American woman's body weight has increased over the past thirty years, yet the models that represent American women have become increasingly thinner.

The Quest for Nothing in Mary Shelleys Frankenstein Essay -- Frankens

A Quest for Nothing in Shelly's Frankenstein    The last chapter of Mary Shelly's Frankenstein concludes Victor Frankenstein's search for the monster. His obsession with finding the wretch leads him into the most desolate territories in the world, led on with clues left by the monster itself. The motive for his quest goes beyond the desire for revenge, but is shaped over the primal need for Victor to become the ideal self. The monster, in which Victor placed his most intense hours of isolated contemplation, represents, if not the unconscious then at least an outlet and a means for the fulfillment of Victor's dark repressed wishes. Victor therefore is bent on achieving "the wholeness that was ravaged instantly and for always in the formative stages of his mental growth, specifically the mirror stage."(Reed 64)    In the mirror stage, the spark of knowledge, which will ultimately mark the splitting of the self, infuses the child at the moment when the child, still in state of dependency, identifies its reflection in the mirror. The child is then left to the mercy of the gigantic and fiendish realization that it may never again become unified with the ideal-I, or as Jacques Lacan names it, the Gestalt. The Gestalt represents the "rigid structure of the subject's entire mental development," an ideal goal that cannot be obtained, and the subject "will only rejoin the coming-into-being of the subject asymptotically. This is to say that at the moment when the child views its reflection in the mirror, it is doomed by eternal distance from the exemplary self, the fully functioning and accessible mind, and can only hope to arrive infinitely closer to becoming it. Lacan emphasizes that the subject must realize the impossibility of b... ...ts in nothing. Works Cited and Consulted Bloom, Harold. Mary Shelly's Frankenstein. New York: Chelsea, 1987. Botting, Fred. Making monstrous. Frankenstein, criticism, theory. Manchester University Press, 1991. Boyd, Stephen. York Notes on Mary Shelley's Frankenstein. Longman York Press, 1992. Garber, Frederick. The Autonomy of the Self from Richardson to Huysmans. Princeton: Princeton University Press, 1982. Mellor, Anne K. Mary Shelley. Her Life, her Fiction, her Monsters. Methuen. New York, London, 1988. Marcel, Anthony J. "Conscious and Unconscious Perception." Cognitive Psychology 15 (1983): 197-237 Reed, Kenneth T. "A Freudian Note on Shelley's 'Frankenstein'". Literature and Psychology 19 (1969): 61-72. Shelley, Mary. Frankenstein or the Modern Prometheus. Edited with an Introduction and notes by Maurice Hindle. Penguin books, 1992

Parent-Child Relationships Essay

What is communication? How does communicating relate to parenting? Communication is any sharing between two or more people. Communication is related to parenting because its important role of positive parenting and it helps guide as well as understand their child more. How can financial issues affect parenting? Financial issues can affect parenting because most families with this problem tend to spend more time working less time with their love ones. this can cause depression and stress which can create a negative vibe round thir family. How does negative communication differ from positive communication? Positive communication differs from negative communication in a way were positive communication, its just you and your child talking no interrupion. Both people talk and listen to get a understanding of each other so that a solution can be made for the problem. How can divorce affect children? Divorce can affect children in may ways such as temper tantrums, difficulty sleeping, guilt, and emotions. Its many ways divorce can affect children but in different ways and age group in life. What are three tips that parents can use to improve communication with their children? keep in mind the child point of view and age when talking to them. Let the child know that you are only looking for their best interests Be respectful and don’t lose your temper when stress out. Critical Thinking Questions Why is it important that parents talk to their children about social issues such as divorce, finances, and unemployment? How can parents talk about difficult topics? Its important to discuss social issues to children because its a point in life where they will face. Divorce is an important to disuss to a child because they need to understand how life really work. they need to know that other kids may not have both parents at home, how it could be step perents. Which all fall into the divorce where i feel should be the top thing because not having both parents in the house could have big effect on the child. When teenagers become parents, what are some of the challenges they face? When teenagers become parents some challenges they will face are finances, health, education and possable single parenting. What are at least three techniques that parents can use when they are communicating with a child about a mistake or misbehavior? keep in mind the child point of view and age when talking to them. Let the child know that you are only looking for their best interests Be respectful and don’t lose your temper when stress out.

Achieving Universal Primary Education As A Goal Education Essay

In 1998, the so authorities of Pakistan, accorded full acknowledgment to the cardinal duty of restructuring of instruction system of Pakistan, by denoting the National instruction policy on 27th March 1998. The National Education Policy 1998 was devised with a sight to transform the Pakistani state into an integrated, cohesive entity that can stand up and vie against future challenges by puting one of the chief aims of accomplishing cosmopolitan primary instruction by supplying the maximal chances for free entree to every kid. In 2000, universe leaders from 189 states voted to implement the MDGs.Pakistan was besides one of them. This declaration set eight ends to accomplish the consentaneous ballot to transfuse the Millennium Declaration may propose that the political will to carry through these marks is assuring. The accomplishment of cosmopolitan primary instruction was 2nd end set after eliminating poverty.The mark set under this end was that by 2015 universally kids will be able to finish full class of primary schooling.The indexs to accomplish this mark were completion/survival rate, net registration ratio and literacy rate of 15-24 old ages old work forces and adult females. However, critics of the MDGs are non certain about the likeliness of every state achieving cosmopolitan instruction by 2015. The critics of the MDGs suggest that greater focal point should be placed on the overall advancement instead than the concluding result as the grounds implies that the educational MDGs are non likely to be achieved in most states. By concentrating chiefly on the rates of advancement over clip, ( Sahn, 2003 ) claim the consequences will be more good in supplying encouragement to states, as â€Å" failure to accomplish the ends is non synonymous with failure to accomplish societal advancement † . So, greater attending should be placed on rates of advancement towards finishing these ends instead than the concluding result. As neglecting to accomplish these ends by 2015 does non bespeak a deficiency of betterment in Pakistan, it is more appropriate for policy analysts to concentrate on rates of advancement. Since Pakistan has signed Millennium development declaration, it is confronting major jobs like war on panic, political instability, and temblors 2004 and inundations 2009-10 which hindered its advancement towards these ends. There are so many other factors that are blockading Pakistan in accomplishing its millenary development educational ends. 2.2 Factors that affect the accomplishment of millenary development ends of primary instruction in Pakistan in visible radiation of old research workers and critics. As this paper intends to supply the grounds for critical slowdown and spread in accomplishing primary educational millenary developments ends in Pakistan and how these ends may be achieved, I chose to concentrate on factors which are common and have greater influence on educational advancement and facets that authorities and other educational governments in Pakistan can hold a direct influence over through policy alteration. For the intents of this research, the theoretical account that signifies the determiners of educational advancement are completion endurance rate, female instructors as per centum of entire primary instructors, population aged between 0-14 as per centum of entire population, poorness rate and literacy rate gap.But other variables that are considered and have an impact are net registration ratio, rural population, pupil-teacher ratio, public outgo, gender para index, and non-formal instruction ( deeni madrassas ) , low birth weight babes. The argument that whether educational advancement is more affected by personal back land of pupils ( that includes rural population, poorness rate, public outgo, gender para index ) or school quality factors ( that are pupil teacher ratio, trained instructors, female instructors and non formal instruction ) has been ongoing since the Coleman Report ( Coleman et al. 1966 ) . Coleman et Al. ( 1966 ) found that household background of pupils, that is their parent ‘s socioeconomic position, parent ‘s instruction and businesss are more declarative of pupil ‘s educational advancement than school-level factors. Since the publication of the Coleman Report, research workers have continued to analyze and debate whether quality of instruction or place environment determines pupil ‘s academic accomplishments. Particularly in respect to how national economic development affects which factors are more of import on a planetary graduated table, policy shapers continue to look for which factors may outdo explain educational advancement. In this research, I intend to detect whether economic or educational investing factors best explain advancement towards the educational MDGs in Pakistan. In order to find how Pakistan can utilize its resources most expeditiously, I have used statistical informations for different variables covered under socio economic position of pupils and educational quality and their consequence to cut down literacy spread. Though 70 % of population in Pakistan is still populating in rural countries. But growing in rural countries is traveling towards down and literacy rate is bettering so we can see that societal background of people has high impact on educational advancement. ( DR.P.A.Shami, 2005 ) in their survey on basic instruction in Pakistan raised issues like deficiency of entree to quality instruction in rural countries and unequal distribution of educational resources in rural and urban countries. These issues still prevail in society as a hinderance to accomplishment of MDGs for instruction. The Pakistan has The mean literacy rate of Pakistan is 57 per cent with combination of 69 per cent for males and 45 per cent for females.The literacy rate in urban countries remains much higher than in rural parts of the state, 74 per cent and 48 per cent severally The mean provinicial literacy rate follows as Punjab and Sindh 59 per cent, Khyber Pakhtunkhwa ( 50 per cent ) and Balochistan ( 45 per cent ) ( Pakistan Economic Survey, 2009-2010 ) . As I have taken population aged between ( 0-14 ) as per centum of entire population as one of my variables and more than half of population in Pakistan lives in rural countries so it finally effects my determiner. As past research indicates that the effects of educational investing factors or school quality factors which include entire educational outgos and figure of trained instructors for the cosmopolitan registration MDG, pupil-teacher ratio and repeat rate for the cosmopolitan completion MDG, and pupil-teacher ratios and figure of female teachers for the gender para end may change depending on the economic position of a state ( Heyneman & A ; Loxley, 1983 ) . The educational investing factors are most declarative of educational advancement in the universe ‘s hapless states, where as economic growing features will outdo explicate the advancement of lower-middle income states towards the educational MDGs. Economic growing may be viewed as more important at the national degree in lower-middle income states because these states are nearer to being seen as legitimate economic spouses by industrialised states than low income states. Alternatively, educational investing factors will probab ly be more important in low income states because betterments in these in these states are more instantly perceived at the single degree than alterations in national economic growing. ( Gupta et al, 2002 ) found in his research that economic growing has been major determiner of educational advancement. This is in line with my determiner of poorness rate. As economic growing of state straight links to the public assistance of its citizens. The growing in economic system can take to educational growing if net registration rates do non lift at much faster rates than GNP per capita is recognized by Colclough & A ; Al-Samarrai ( 2000 ) in his research. This finding suggests as more kids reach the school traveling age, fewer public resources will be available to apportion to a state ‘s educational system. Therefore economic growing is linked to greater funding on instruction as more resources are available to pass on instruction. This tendency may happen for several grounds. First, as the economic system of state develops more disbursement is done on instruction, even though the entire proportion of the GNP spent on instruction lessenings ( Coclough & A ; Al-Samar rai, 2000 ) and secondly, increasing rates of economic growing mean a higher quality of life for a state ‘s citizens. As fiscal resources go more readily available at the single degree, the sensed costs of instruction may non be as great. Increasing employment rates may heighten citizens ‘ sentiments towards instruction because â€Å" drawn-out unemployment can take to disinterest in puting in farther schooling † ( World Bank ; 2010 ) . However ( Mellinium developemnt ends, 2010 ) shows budgetary allotments are non sufficient plenty to implement the coveted undertakings to accomplish cosmopolitan primary instruction by 2015. Budget for instruction still remains at approximately 2 % of GDP, out of which major sum is spent on administrative issues like wages, go forthing really minimum sum to pass on new enterprises. ( Pakistan Economic Survey, 2009-2010 ) In South Asia, Pakistan falls in one of those states who contribute lowest public outgo on instruction, as a proportion of their GDP. Harmonizing to figures, Pakistan allocated to the instruction sector 2.5 % of the GDP in 2006-07, 2.47 % in 2007-08, 2.1 % in 2008-09 and 2 % in 2009-10. This factor besides straight affect the poorness rate.As if public outgo is increased, there will be more inexpensive instruction installations therefore doing hapless people accessible to basic instruction. A survey by Qureshi and Arif ( 2001 ) conducted on the Profile of Poverty in Pakistan demonstrates that poorness has been increasing drastically throughout the decennary get downing 1990s. More rural family were dragged to poverty and about a one-fourth of the urban families were besides populating below the poorness line by the terminal of 1998-99. They conclude by casting visible radiation on the fact that acquisition of instruction is one of the most important determiners of the incidence of poorness. It is imperative that instruction should be taken into history during policy preparation and execution. A really of import thought has been put frontward in the article which states that instruction can hold a positive impact of poorness relief schemes. The acquisition of an person will hold a positive consequence on his or her net incomes and productiveness and furthermore besides impact any single that interacts with the educated. ( Qureshi and Arif, 2001 ) . I have taken the literacy rate spread ( target-actual ) as my dependent variable for this survey as it is inversly relative to maximal accomplishment of primary instruction and studied the consequence of other independent variables on instruction. Despite the general premise that more support in instruction leads to accomplish higher grade of educational attainment and registration, old researches on the impact of public disbursement on instruction for bettering educational advancement is same. Gallagher ( 1993 ) claims in his work that while educational outgos positively affect registration rates, farther attending is needed to measure the quality of how public outgos are spent in instruction. The entire public instruction outgos may non be the most accurate determiner of detecting how a authorities is financially back uping its educational system, but other research indicates that educational support at the national degree can change significantly. Colclough & A ; Al-Samarrai ( 200 0 ) mentioned in his research that South Asiatic states spend a higher proportion of their entire GNP on instruction and later have higher registration rates. As entire educational outgos vary significantly based on certain national features, more research is needed to find how influential a state ‘s entire fiscal support for instruction is on enrolment rates. For case, the school-aged population in Sub-Saharan Africa is proportionally larger than the school-aged population in South Asia ( Colclough & A ; Al-Samarrai, 2000 ) bespeaking that entire instruction outgos would necessitate to be greater in these states to let for support to be likewise allocated. Additionally, in footings of educational support, the bulk of fundss are spent on instructor wages and other administrative plants ( MDG Report, 2004 & A ; MDG, Report 2010 ) , Dr PA Shami Development of instruction in Pakistan ( 2005 ) .Though public outgo on instruction is taken as variable in my arrested development theo retical account but it finally effects two of my variables completion rate and female teachers.As if there will more public outgos on instruction it will supply more resources and installations to education sectors therefore doing instruction more easy accomplishable stoping up in pupils successfully finishing their primary education.Similarly it can increase figure of female instructors in instruction sector by giving them good wage inducements. A state with a higher school-aged population will probably hold greater pupil-teacher ratios which in bend may take to a lower quality instruction. Pupil-teacher ratio is a important determiner for its possible effects on educational advancement, specifically in footings of school completion rates, though research workers are in understanding about its significance. Dr PA Shami in his paper Access and Equity in Basic instruction besides raised this issue that in Pakistan the really high student instructor ratio in most of schools particularly rural countries has worse effects on its educational advancement. As instructors can non suit to give attending to a category of 40 to 50 pupils so it aversely affects the advancement. The sum of clip a instructor can perpetrate to each pupil is reduced by big category sizes, but the gender of the instructor may besides impact how likely misss are to obtain an instruction. In many topographic points like Baluchistan, Sindh and Pakhtunistan parental attitude towards miss ‘s instruction is really conservative. This state of affairs is more intense in rural countries which cover more than 70-80 % of entire population in Pakistan. In rural countries due to hapless quality of life and less exposure and consciousness and nonreader parents both socially and academically, long distant schools and deficiency of female instructors, kids are non sent to schools and particularly misss. ( Dr P A Shami Access and equity in basic instruction 2005 ) & A ; MDG Report 2010. Consequently, misss may necessitate for female instructors to be present in order to make up one's mind that obtaining an instruction is worthwhile. Additionally, as misss tend to have less attending from teachers than male childs, a deficiency of female teachers can cut down the sum of learning clip for misss ( Benavot & A ; Gad, 2004 ) , therefore cut downing the likeliness of misss achieving an instruction. In add-on to impacting the gender para ratio, the presence of adult females in the educational system may act upon registration and completion rates. The higher engagement of adult females in the work force is frequently viewed as declarative mood of a state going modern ; more adult females in the educational system may take to higher registration and completion rates. Female instructors in schools tend to hold higher degrees of enfranchisement than their male opposite numbers. Consequently, literacy rate spread will be lower in countries with a higher per centum of female ins tructors because the female instructors are more qualified, easy traveling and trusty to learn. ( DR.P.A.Shami, 2005 ) in their survey point out insufficient and unbalanced educational substructure, high poorness rate, incompetent, untrained and non handiness of instructors, illiteracy of parents and economically weak households give rise to low completion/survival rate of primary instruction, which finally negatively consequence literacy rate spread. These factors are besides seen in ( Mellinium developemnt ends, 2010 ) . Completion survival rate is taken in my research as independent variables to measure its impact on literacy rate spread which finally targets accomplishment of Millennium-Development-Goals for primary instruction in Pakistan. ( Mellinium development ends, 2010 ) raised issue of net registration ratio and completion/ endurance rate that has besides mentioned by ( DR.P.A.Shami, 2005 ) .Though net registration ratio has increased in primary instruction to 57 % in 2009 from 42 % in 2002 but we are still dawdling behind a batch to catch 100 % by 2015. And the kids who manage to finish their primary school that is to finish surveies from class 1 to rate 5 is merely 54.6 % in 2009 which has been decreased from 57.3 % in 2002. 2.3 Discussion of assorted undertakings and programmes running in Pakistan to accomplish MDGs for primary instruction Harmonizing to Pakistan Millennium-Development-Goals Report ( Mellinium development ends, 2004 ) by the GoP ( Government of Pakistan ) , a just appraisal of the position and tendencies associating to Goal 2 is hard owing to a figure of reasons.MDG Report 2005 highlighted that major disagreements arise due to informations aggregation by different methods, the usage of different definitions of variables, and the clip slowdown between informations aggregation and publication. MDG Report 2004 states that disagreements are sometimes important, for illustration, between the National Education Management Information System ( NEMIS ) and the Pakistan Integrated Household Survey ( PIHS ) . There is greater consistence, nevertheless, in the rates of alteration implied by these beginnings every bit indicated in ( MDG Report 2005 & A ; pakistan universe tantrum for kids study, 1989 ) .The plans and undertakings introduced to accomplish the MDGs are run by different organisations and NGOs. The pl ans and undertakings running at provincial degree are independent and have no intervention from federal authorities. Therefore monitoring and rating of these plans is hard at federal degree doing the analysis of such intercessions are more complicated for research workers and policy shapers. An instruction sector reforms ( ESR ) specific programme was provided Rs732 million which was spent on the proviso of losing installations in primary and in-between schools, reconstructing and reestablisihing of scientific discipline instruction at secondary degree and constitution of polytechnic institute at territory degree ( Balochistan, Khanozi, Turbat & A ; Gilgit ) .The national instruction foundation intends to set up community schools in the state at the topographic points where primary school are non available within a approachable distance and accomplishment based literacy centres. Rs 1 billion were expanded under Canadian Debt Swap Project for capacity edifice of instructors developing establishment and preparation of instructors. Child Friendly School theoretical account ( CFS ) , which is a model for all kids to inscribe in schools and larn efficaciously has been expanded in the state to over 2700 schools. ( Pakistan Millenim development ends study, 2010 ) .In clip of na tural catastrophes like temblors and inundations UNICEF provides aid to form mass back-to-school run, being to restart choice instruction activities, encouraged to reconstruct schools and substructure, aided to better, acceleration and adapt acquisition schemes for kids who have missed schooling, female instruction and bring forthing public support to raise consciousness about importance of instruction. Further it provides aid to schools, supplying with safe H2O and sanitation. ( Goal: Achieve cosmopolitan Primary eduction ) . Schools are besides seeking to diminish the dropout rate of pupils which is about 50 % at the minute by prosecuting kids in co-curriculum activities, such as athleticss and other drama activities to develop their involvement in schools and increase the keeping rate at school. 2.4 Analysis of spreads and slowdowns The accomplishment of MDGs so far is non singular and the grounds other than one described above are besides temblors in 2004, war on panic and recent monolithic devastation in inundations 2010. Pakistan has presently net registration ratio less than 80 % , which is improbable to make 95 % by 2015.Net primary registration ratio was 52 % in 2004-5 rose to 56 % in 2006-7 and so 57 % in 2008-9.There are important fluctuations in NER among the four states.The NER is highest in Punjab with a little betterment in other states by 1 % .Gender disparity in NER is reduced. Particularly in Pakhtunkhwa it has improved by 4 % in last few old ages. Swerve towards private schooling is increasing in urban every bit good as rural countries, with primary registration increased from 18 % to 20 % in the later. There has been important diminution in completion/survival rate to rate during the last five old ages. The rate decreased from72.1 to 54.7 to 52.3 to 54.6 in 2005-6 to 2006-7 to 2007-8 to 2008-9 r espectively.But it has been improved drastically in 2010 making to 69.9 % . One of the chief grounds of intensifying this rate may be shift in the figure of pupils from public to private schools due to inaccessibility of instructors, better substructure and standard quality of tuition in public schools. Data of the public school does non demo whether pupils have left school or gone to private schools. In the last 10 old ages there is overall betterment in literacy rate with regard to single sectors of male, female, urban and rural countries. Though there is addition of 3 % points in urban countries and 1 % point in rural countries. Literacy rate is higher in urban countries 74 % compared to 48 % in rural countries in 2008-9.The single provincial literacy rates are as follows: Punjab & A ; Sindh – 59 % , Khyber- 50 % , Baluchistan – 45 % .The literacy rate 2008-9 is higher among work forces 69 % compared to adult females 45 % which is increased from 66 % and 43 % in 200 6-7 severally. ( Mellinium developemnt ends, 2010 ( Australian Aid Programme to Pakistan, 2010 ) . Social position between work forces and adult females, prophylactic usage, birthrate rates decline, the relationship between kid and maternal mortality is a good established. The most powerful givers decrease of kid mortality is the female parent of a literacy, which in itself is an instruction system to guarantee that his open uping development of the book as a free cosmopolitan entree to instruction for the hapless, including misss and boys.There should be accent on instruction among these adult females, societal position and overall wellness of kids and pregnant adult females, he made two basic characteristics that make life meaningful and free possible.The societal position of adult females through instruction, enjoyment and economic relationship between instruction and wellness chances is, hence, is to accomplish the Millennium-Development-Goals and to guarantee that the basic premiss of sustainable development. It is obvious that Pakistan lagged behind in this regard the hurtin g behind. In general, Pakistan faces multiple and interconnected jobs, with a position to accomplishing the Millennium-Development-Goals call. Some of these issues relate straight to wellness attention, while others refer to economic, societal and cultural. However, macro-political environment is besides a beginning of jobs. Pakistan history suspicious of democracy. The state was under an existent or de facto military government, history and deprived the bulk of people the cardinal freedoms. There is no sense of democracy, publicity of civic consciousness, a strong sense of human rights and freedoms will be hard if non impossible, to accomplish the Millennium-Development-Goals in Pakistan.